Tag Archives: Mainstay

Classic Tin Toy

Once upon a time, tin was the mainstay of the toy industry. Every conceivable toy was made from tin because tin is easy to mold into various shapes and sizes. Children played with tin toy trains, tin toy cars, tin drums and even tin toy pistols. Tin was the medium and toys were the products. Now everything is plastic. The fun factor of toys has not diminished by a different material but the children who grew up with tin toys do reminisce the good old days.

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Educational Toys, Video Games and Enron

I was watching CBS 60 Minutes and they had an article on Echo Boomers. A prominent professor and pediatrician was told by a fortune 500 executive that the thing that struck him most about the new generation coming into the workforce, was their lack of long term vision. He said that they treated business like a video game, where if they didn’t see instant results, then it wasn’t of interest. He also commented that today’s young employees cannot proceed in a step wise fashion, cannot accomplish a task in a methodical way. As a retailer of educational toys I immediately drew a connection. The pediatrician noted that the echo boomers had been coddled by their parents, driven to soccer practice, provided with trophies for participating. He had observed that when left to play by themselves without adult organization, they were often lost.

I couldn’t help but think of the Enron scandal, where earnings were fabricated to meet the expectations of the market. I know those involved in Enron are of an earlier generation, but are we teaching similar behaviour through video games.

Educational toys have always been a mainstay of my children’s fun and games. We often use science kits and science toys as fun activities on a rainy day. My children are still impulsive, but they are also prepared to make sacrifices for something that excites them.

Educational toys may not be the solution to all the world’s problems but I think they are a good place to start.

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